opencraft crm

opencraft-crm · модель по умолчанию gemini-3-flash-preview

Шаг 1 — ядро позиционирования

Сохранено: outputs/opencraft-crm/state/positioning_core.json

Ключевое сообщение
An open-source headless CRM platform built for AI-agent extensibility and full data sovereignty.
Боль (язык клиента)
  • We have reached a customization ceiling where our SaaS CRM cannot support our unique business logic.
  • Regulatory compliance and data privacy laws prevent us from storing sensitive client data in a vendor's cloud.
  • Our CRM costs are exploding due to per-seat licensing as our team scales, creating painful vendor lock-in.
  • AI agents struggle to work with our system because they have to use unreliable UI wrappers instead of direct logic access.
Решение
A modular, backend-first CRM platform that uses machine-readable specifications to define business processes. This allows AI agents to understand and modify the system directly through a formal contract while keeping all data on the company's own infrastructure.
Proof points
  • Modular SOA architecture consisting of 20 independent services across platform and CRM domains.
  • Spec-driven development cycle where machine-readable logic generates code and QA tests.
  • Native MCP (Model Context Protocol) support for structured AI agent interaction.
  • Self-hosted open-source model that eliminates per-seat licensing fees and third-party data risks.
ICP
CTO or Engineering Lead — SMB (50–300 employees), HealthTech or B2B SaaS
  • Hitting a customization ceiling in HubSpot or Salesforce
  • Initiating an AI-agent automation project
  • Rising costs of per-seat licenses
CISO or Compliance Officer — Mid-market (300–1000 employees), FinTech or GovTech
  • Security audit findings regarding data sovereignty
  • Strict GDPR or HIPAA requirements
  • Need for full control over the product roadmap
Product Agency Lead — Small-to-mid agency (30–80 employees), Digital Agencies and Product Studios
  • Need for a reusable CRM foundation for client projects
  • Unpredictable margins due to third-party SaaS pricing
  • Requirement for highly specialized domain-specific CRM logic
Отстройка
Unlike traditional SaaS CRMs that are closed and screen-first, OpenCraft is headless and spec-driven, treating system logic as a machine-readable asset that AI agents can navigate and modify via formal API contracts rather than brittle UI scraping.
Уровни осознанности
  • Frustrated by SaaS CRM limitations but unaware of headless alternatives
  • Aware of data sovereignty issues and seeking self-hosted solutions
  • AI-native teams looking for CRM systems designed for autonomous agent operations
Краткое имя продукта (slug)
opencraft crm

JSON (ядро)

{
  "product_short_label": "opencraft crm",
  "key_message": "An open-source headless CRM platform built for AI-agent extensibility and full data sovereignty.",
  "pain_descriptions": [
    "We have reached a customization ceiling where our SaaS CRM cannot support our unique business logic.",
    "Regulatory compliance and data privacy laws prevent us from storing sensitive client data in a vendor's cloud.",
    "Our CRM costs are exploding due to per-seat licensing as our team scales, creating painful vendor lock-in.",
    "AI agents struggle to work with our system because they have to use unreliable UI wrappers instead of direct logic access."
  ],
  "solution_description": "A modular, backend-first CRM platform that uses machine-readable specifications to define business processes. This allows AI agents to understand and modify the system directly through a formal contract while keeping all data on the company's own infrastructure.",
  "proof_points": [
    "Modular SOA architecture consisting of 20 independent services across platform and CRM domains.",
    "Spec-driven development cycle where machine-readable logic generates code and QA tests.",
    "Native MCP (Model Context Protocol) support for structured AI agent interaction.",
    "Self-hosted open-source model that eliminates per-seat licensing fees and third-party data risks."
  ],
  "icp_profiles": [
    {
      "role": "CTO or Engineering Lead",
      "company_size": "SMB (50–300 employees)",
      "industry": "HealthTech or B2B SaaS",
      "buying_triggers": [
        "Hitting a customization ceiling in HubSpot or Salesforce",
        "Initiating an AI-agent automation project",
        "Rising costs of per-seat licenses"
      ]
    },
    {
      "role": "CISO or Compliance Officer",
      "company_size": "Mid-market (300–1000 employees)",
      "industry": "FinTech or GovTech",
      "buying_triggers": [
        "Security audit findings regarding data sovereignty",
        "Strict GDPR or HIPAA requirements",
        "Need for full control over the product roadmap"
      ]
    },
    {
      "role": "Product Agency Lead",
      "company_size": "Small-to-mid agency (30–80 employees)",
      "industry": "Digital Agencies and Product Studios",
      "buying_triggers": [
        "Need for a reusable CRM foundation for client projects",
        "Unpredictable margins due to third-party SaaS pricing",
        "Requirement for highly specialized domain-specific CRM logic"
      ]
    }
  ],
  "differentiation": "Unlike traditional SaaS CRMs that are closed and screen-first, OpenCraft is headless and spec-driven, treating system logic as a machine-readable asset that AI agents can navigate and modify via formal API contracts rather than brittle UI scraping.",
  "audience_awareness_levels": [
    "Frustrated by SaaS CRM limitations but unaware of headless alternatives",
    "Aware of data sovereignty issues and seeking self-hosted solutions",
    "AI-native teams looking for CRM systems designed for autonomous agent operations"
  ]
}