# Targeting and semantics

*Tone of voice:* professional, clear, confident
*Accent:* transport booking (buses, ferries)

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## BLOCK 1: LINKEDIN ADS TARGETING

### Hypothesis 1: Logistics & Healthcare Operations Leadership (by job titles)

**Company Industries:**

- Trucking/Railroad
- Freight and Package Transportation
- Maritime Transportation
- Hospital & Health Care
- Warehousing and Storage
- Medical Practices
- Transportation/Trucking/Railroad

**Company Size:**

- 51-200 employees
- 201-500 employees
- 501-1,000 employees
- 1,001-5,000 employees

**Job Functions:**

- Operations
- Logistics and Supply Chain
- Information Technology
- General Management

**Job Titles:**

- Operations Manager
- Logistics Manager
- Dispatch Manager
- Head of Logistics
- IT Director
- Chief Technology Officer
- Medical Director
- Practice Manager
- Fleet Manager
- Supply Chain Director
- Terminal Manager
- Owner

**Member Seniority:**

- Manager
- Director
- VP
- CXO
- Owner

**Member Skills & Groups:**

- —

**Exclusions:**

- Intern
- Student
- Entry
- Junior
- Human Resources
- Marketing Specialist
- Customer Service Representative

### Hypothesis 2: Automation & Systems Integration Specialists (by skills / groups)

**Company Industries:**

- Transportation/Trucking/Railroad
- Logistics and Supply Chain
- Hospital & Health Care
- Warehousing
- Business Consulting and Services

**Company Size:**

- 51-200 employees
- 201-500 employees
- 501-1,000 employees
- 1,001-5,000 employees

**Job Functions:**

- Information Technology
- Engineering
- Operations

**Job Titles:**

- IT Director
- Solutions Architect
- Technical Operations Manager
- Head of Digital Transformation
- ERP Consultant

**Member Seniority:**

- Manager
- Director
- Senior
- VP

**Member Skills & Groups:**

- Enterprise Resource Planning (ERP)
- Warehouse Management Systems (WMS)
- Transportation Management Systems
- Artificial Intelligence
- Business Process Automation
- System Integration
- Data Privacy
- Voice over IP (VoIP)
- SIP Trunking
- Supply Chain Optimization

**Exclusions:**

- Sales Development Representative
- Recruiter
- Administrative Assistant
- Graphic Designer

### Hypothesis 3: Carrier & Regional Transport Decision Makers (industry + seniority)

**Company Industries:**

- Transportation/Trucking/Railroad
- Maritime Transportation
- Aviation and Aerospace Component Manufacturing
- Bus Charter and Rental Service
- Equipment Rental Services
- Health Care Facilities

**Company Size:**

- 11-50 employees
- 51-200 employees
- 201-500 employees

**Job Functions:**

- General Management
- Operations
- Business Development

**Job Titles:**

- Chief Executive Officer
- Managing Director
- Owner
- General Manager
- Operations Director

**Member Seniority:**

- Owner
- Partner
- CXO
- VP
- Director

**Member Skills & Groups:**

- Strategic Planning
- Fleet Management
- Operational Excellence

**Exclusions:**

- Intern
- Freelance
- Academic
- Retail Sales

---

## BLOCK 2: GOOGLE ADS SEMANTICS AND AUDIENCES

### 1. Semantic keyword core

#### Commercial / transactional (High Intent)

- buy AI booking system for logistics
- automated transport dispatch software price
- AI agent for bus booking service
- enterprise automated booking microservice
- self-hosted AI booking engine
- WMS integration for automated booking
- TMS automated dispatch module
- automated 24/7 resource booking software
- AI voice booking for medical clinics
- automated ferry ticket booking system

#### Competitor brand queries

- alternatives to manual dispatching
- generic SaaS booking tools vs self-hosted
- call center outsourcing vs AI agent
- automated booking software for 3PL
- competitors to legacy TMS booking
- AI chatbot for logistics companies

#### Problem / informational

- how to reduce manual booking errors
- automate dispatching without hiring staff
- prevent double bookings in WMS
- reduce transport idling costs with AI
- 24/7 booking automation for regional carriers
- handling high volume booking calls automatically
- on-premise LLM for data privacy
- integrating AI agent with legacy ERP
- automated dock congestion management
- scaling transport booking operations cost
- improve resource utilization in medical clinics
- missed calls booking revenue loss

#### Negative keywords (general)

- free
- jobs
- salary
- course
- training
- resume
- internship
- template
- definition
- wikipedia

#### Negative keywords (ICP-specific)

- hotel room booking
- flight tickets
- movie theater
- restaurant reservation
- hair salon booking
- consumer travel app

### 2. Audience segments

#### Custom Intent Keywords

- automated dispatch system logistics
- AI booking microservice
- TMS ERP integration software
- voice AI for transportation
- on-premises booking automation
- resource scheduling engine
- automated ferry booking engine
- 3PL automation tools

#### In-Market Audiences

- Business & Productivity Software
- Supply Chain Management Software
- Enterprise Resource Planning (ERP) Software
- Transportation & Logistics Services
- Business Technology Solutions

#### Affinity Audiences

- Business Professionals
- IT Professionals
- Tech Enthusiasts
- Cloud Services Power Users
- Logistics & Supply Chain Management

#### Demographics

Focus on Age 30-55, Top 30% Household Income for SMB owners.
